Truist “Together”

“Truist pledged $25 million in philanthropic support to help those impacted by COVID-19, to aid in supporting basic needs, medical supplies, and hardship across the nation. In conjunction with its donation, the brand also launched a new creative, sculpted by StrawberryFrog, showcasing how America has changed and how it will endure the coronavirus.” (Michael Heusner, 2020, CampaignLive)

Credits

Creative Agency: StrawberryFrog/Scott Goodson
ECD: Tyler DeAngelo
Creatives: James Rogala, Danielle Vieth, Ben Wallin & Mike Cicale
Account & PM Team: Shana Bellot, Dori Ellowitch, Emily Nelson & Mark Nikaj
Production Agency: Madison Media Group/Afsaneh Berjis
Editor/Post: Tim Thornton Allan/Union & Marshall Street Edit
Music: Q Dept.
Color: Alex Bickel/Color Collective
Record/Mix: Eric Thompson/HoneyMix

• March 31, 2020